:root{
  /* Палитра Seocraft: красный логотипа + графит */
  --ink:#17181b; --ink-2:#3b3c40; --mute:#585858;
  --paper:#f4f4f2; --card:#ffffff; --line:#e2e2df;
  --accent:#d81818; --accent-ink:#b01212; /* кнопки, акценты на светлом */
  --hi:#ff5a4e;   /* акцент на тёмном фоне */
  --tint:#ffe1de; /* светло-красные плашки */
  --r:18px; --wrap:1200px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:Manrope,system-ui,sans-serif;color:var(--ink);background:var(--paper);line-height:1.55;font-size:16px}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
h1,h2,h3,.disp{font-family:Unbounded,sans-serif;line-height:1.12;letter-spacing:-.01em}
h2{font-size:clamp(26px,3.4vw,40px);margin-bottom:14px}
.lead{color:var(--ink-2);font-size:18px;max-width:640px}
.eyebrow{display:inline-flex;gap:8px;align-items:center;font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--accent-ink);margin-bottom:14px}
.eyebrow::before{content:"";width:18px;height:2px;background:var(--accent)}
section{padding:88px 0}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:15px 26px;border-radius:999px;font-weight:700;font-size:15px;border:0;cursor:pointer;transition:transform .15s,background .15s}
.btn:hover{transform:translateY(-1px)}
.btn-accent{background:var(--accent);color:#fff}
.btn-accent:hover{background:var(--accent-ink)}
.btn-ghost{border:1.5px solid var(--ink);color:var(--ink);background:transparent}
.btn-dark{background:var(--ink);color:#fff}

/* top bar + header */
.topbar{background:var(--ink);color:#cbcbcb;font-size:13px}
.topbar .wrap{display:flex;justify-content:space-between;gap:16px;padding-top:8px;padding-bottom:8px;flex-wrap:wrap}
.topbar a:hover{color:#fff}
header.site{position:sticky;top:0;z-index:50;background:rgba(244,244,242,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;height:72px;gap:24px}
.logo{font-family:Unbounded;font-weight:700;font-size:22px;display:flex;align-items:center;gap:10px}
.logo-mark{width:34px;height:34px;border-radius:10px;background:var(--ink);display:grid;place-items:center;color:var(--hi);font-size:15px}
nav.main{display:flex;gap:28px;font-weight:600;font-size:15px}
nav.main a{position:relative}
nav.main a:hover{color:var(--accent-ink)}
nav.main{align-items:center;height:100%}
.has-mega{height:100%;display:flex;align-items:center}
.mega-trigger span{font-size:11px}
.mega{position:absolute;left:0;right:0;top:100%;background:var(--card);border-top:1px solid var(--line);border-bottom:1px solid var(--line);box-shadow:0 24px 40px -24px rgba(21,23,28,.25);opacity:0;visibility:hidden;transform:translateY(-6px);transition:.18s}
.has-mega:hover .mega,.has-mega:focus-within .mega{opacity:1;visibility:visible;transform:none}
.mega-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;padding-top:28px;padding-bottom:30px}
.mega-grid>div{display:flex;flex-direction:column;gap:7px}
.mega h4{font-family:Unbounded;font-size:13px;margin:12px 0 4px}
.mega h4:first-child{margin-top:0}
.mega h4.new::after{content:"new";margin-left:6px;font-family:Manrope;font-size:10px;font-weight:800;background:var(--tint);padding:2px 6px;border-radius:6px;vertical-align:2px}
.mega-grid>div>a{font-size:14px;font-weight:500;color:var(--ink-2)}
.mega .mega-cta{margin-top:auto;font-weight:700;color:var(--accent)}
header.site .wrap{position:static}
header.site{position:sticky}
.mnav h5{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--mute);margin-top:10px}
.h-right{display:flex;align-items:center;gap:18px}
.h-phone{font-weight:700;white-space:nowrap}
.burger{display:none;width:44px;height:44px;border-radius:12px;border:1.5px solid var(--ink);background:none;cursor:pointer}
.burger span{display:block;width:18px;height:2px;background:var(--ink);margin:4px auto}
.mnav{display:none}

/* hero */
.hero{padding:64px 0 72px}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center}
.hero h1{font-size:clamp(34px,5vw,62px);margin-bottom:22px}
.hero h1 mark{background:var(--tint);padding:0 .12em;border-radius:8px;color:inherit}
.hero .lead{margin-bottom:30px}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:36px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{background:var(--card);border:1px solid var(--line);border-radius:999px;padding:7px 14px;font-size:14px;font-weight:600}
.report{background:var(--ink);color:#fff;border-radius:28px;padding:28px;position:relative;box-shadow:0 30px 60px -30px rgba(21,23,28,.45)}
.report small{color:#a3a3a3;font-size:12px;text-transform:uppercase;letter-spacing:.08em}
.report .big{font-family:Unbounded;font-size:44px;color:var(--hi);margin:6px 0 2px}
.report svg{width:100%;height:auto;margin:18px 0 14px}
.kw{display:grid;grid-template-columns:1fr auto auto;gap:6px 14px;font-size:14px;border-top:1px solid #2c2d31;padding-top:14px}
.kw b{color:var(--hi);text-align:right}
.kw s{color:#7a7a7c;text-align:right}
.sticker{position:absolute;top:-16px;right:-10px;background:var(--accent);color:#fff;font-weight:800;font-size:13px;padding:8px 14px;border-radius:999px;transform:rotate(4deg)}

/* stats */
.stats{padding:0 0 88px}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line);border-radius:var(--r);background:var(--card)}
.stat{padding:28px 26px;border-right:1px solid var(--line)}
.stat:last-child{border-right:0}
.stat .n{font-family:Unbounded;font-size:clamp(28px,3vw,40px);font-weight:700}
.stat .n em{font-style:normal;color:var(--accent)}
.stat p{color:var(--mute);font-size:14px;margin-top:4px}

/* services */
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:40px;flex-wrap:wrap}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.svc{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:28px;display:flex;flex-direction:column;gap:14px;transition:border-color .2s,transform .2s}
.svc:hover{border-color:var(--ink);transform:translateY(-2px)}
.svc.feature{background:var(--ink);color:#fff;border-color:var(--ink);grid-row:span 2}
.svc.feature p,.svc.feature li{color:#cbcbcb}
.svc-ico{width:48px;height:48px;border-radius:14px;background:var(--paper);display:grid;place-items:center;font-size:22px}
.svc.feature .svc-ico{background:#27282c}
.svc h3{font-size:20px}
.svc p{color:var(--ink-2);font-size:15px}
.svc ul{list-style:none;display:grid;gap:6px;font-size:14px;color:var(--ink-2)}
.svc li::before{content:"→ ";color:var(--accent)}
.price{margin-top:auto;display:flex;justify-content:space-between;align-items:center;padding-top:16px;border-top:1px dashed var(--line);font-weight:700}
.svc.feature .price{border-color:#35363a}
.price span{font-family:Unbounded;font-size:18px}
.price a{font-size:14px;color:var(--accent)}

.platforms{display:flex;flex-wrap:wrap;gap:10px 18px;align-items:center;margin-top:28px;padding:18px 22px;border:1px dashed var(--line);border-radius:var(--r);font-size:14px;color:var(--mute)}
.platforms b{color:var(--ink);font-size:15px}

/* AI + GEO */
.ai{padding-top:0}
.ai-head{margin-bottom:36px}
.ai-grid{display:grid;grid-template-columns:1fr 1fr 1fr;gap:16px;align-items:stretch}
.ai-card{background:var(--tint);border-radius:var(--r);padding:30px;display:flex;flex-direction:column;gap:16px}
.ai-card--light{background:var(--card);border:1px solid var(--line)}
.ai-card h3{font-size:21px}
.ai-card ul{list-style:none;display:grid;gap:10px;font-size:15px;color:var(--ink-2)}
.ai-card li{padding-left:22px;position:relative}
.ai-card li::before{content:"✦";position:absolute;left:0;color:var(--accent-ink)}
.ai-card .btn{margin-top:auto;align-self:flex-start}
.ai-tag{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.08em;color:var(--accent-ink)}
.ai-demo{background:var(--ink);color:#fff;border-radius:var(--r);padding:26px;display:flex;flex-direction:column;gap:14px}
.ai-demo .q{align-self:flex-end;background:#2c2d31;padding:12px 16px;border-radius:16px 16px 4px 16px;font-size:15px;max-width:90%}
.ai-demo .a{background:#1f2023;border:1px solid #35363a;border-radius:16px 16px 16px 4px;padding:16px}
.ai-demo .a small{color:var(--hi);font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.06em}
.ai-demo .a p{margin:8px 0 12px;color:#e6e6e6;font-size:15px}
.ai-demo mark{background:var(--tint);color:var(--ink);padding:0 4px;border-radius:4px;font-weight:700}
.ai-demo .src{font-size:12px;color:#a3a3a3}
.ai-demo .src span{color:#cbcbcb}
.demo-note{font-size:12px;color:#7a7a7c;margin-top:auto}

/* process */
.process{background:var(--ink);color:#fff}
.process .lead{color:#bebebe}
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:44px;counter-reset:s}
.step{border-top:2px solid #35363a;padding-top:20px;counter-increment:s}
.step::before{content:"0" counter(s);font-family:Unbounded;color:var(--hi);font-size:14px}
.step h3{font-size:17px;margin:10px 0 8px}
.step p{color:#a3a3a3;font-size:14px}

/* why */
.why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.why{padding:26px;border-radius:var(--r);border:1px solid var(--line)}
.why h3{font-size:18px;margin-bottom:8px;display:flex;gap:10px;align-items:center}
.why h3 i{width:10px;height:10px;border-radius:3px;background:var(--accent);flex:none}
.why p{color:var(--ink-2);font-size:15px}

/* promos */
.promo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.promo{border-radius:var(--r);padding:30px;min-height:230px;display:flex;flex-direction:column;justify-content:space-between;gap:18px}
.promo h3{font-size:22px}
.promo p{font-size:15px;opacity:.85}
.p1{background:var(--tint)}
.p2{background:var(--accent);color:#fff}
.p3{background:var(--card);border:1px solid var(--line)}
.promo .tag{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.08em}

/* cases */
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.case{background:var(--card);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.case-top{height:150px;background:repeating-linear-gradient(135deg,#e9e9e6 0 12px,#e1e1de 12px 24px);display:grid;place-items:center;color:var(--mute);font-size:13px;font-weight:600}
.case-body{padding:22px}
.case-body small{color:var(--mute);font-size:13px}
.case-body h3{font-size:17px;margin:6px 0 14px}
.case-metrics{display:flex;gap:18px}
.case-metrics b{font-family:Unbounded;font-size:22px;color:var(--accent-ink);display:block}
.case-metrics span{font-size:12px;color:var(--mute)}
.placeholder-note{margin-top:14px;font-size:13px;color:var(--mute)}

/* faq */
.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px}
details{border-bottom:1px solid var(--line);padding:20px 0}
summary{cursor:pointer;font-weight:700;font-size:17px;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-family:Unbounded;color:var(--accent);font-size:20px;line-height:1}
details[open] summary::after{content:"−"}
details p{color:var(--ink-2);margin-top:10px}

/* cta form */
.cta-box{background:var(--ink);color:#fff;border-radius:32px;padding:56px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.cta-box .lead{color:#bebebe}
.manager{display:flex;gap:14px;align-items:center;margin-top:28px}
.manager .ava{width:56px;height:56px;border-radius:50%;background:#2c2d31;display:grid;place-items:center;font-size:24px}
.manager small{color:#a3a3a3;display:block}
form.lead-form{display:grid;gap:12px}
.lead-form input,.lead-form select{width:100%;padding:16px 18px;border-radius:14px;border:1px solid #35363a;background:#1f2023;color:#fff;font:inherit}
.lead-form input::placeholder{color:#88888a}
.lead-form label.agree{font-size:13px;color:#a3a3a3;display:flex;gap:8px;align-items:flex-start}
.lead-form label.agree a{text-decoration:underline}
.badge7{display:inline-block;background:var(--tint);color:var(--ink);font-weight:800;padding:4px 10px;border-radius:8px;margin-left:6px}

/* contacts */
.contacts-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:16px}
.c-card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:32px;display:grid;gap:18px;align-content:start}
.c-card small{color:var(--mute);display:block;font-size:13px}
.c-card .v{font-weight:700;font-size:18px}
.map{border-radius:var(--r);min-height:320px;background:repeating-linear-gradient(0deg,#e4e4e1 0 1px,transparent 1px 40px),repeating-linear-gradient(90deg,#e4e4e1 0 1px,transparent 1px 40px),#ededea;border:1px solid var(--line);display:grid;place-items:center;color:var(--mute);font-weight:600;text-align:center;padding:20px}

footer{background:var(--ink);color:#a3a3a3;padding:56px 0 28px;font-size:14px}
.f-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px;margin-bottom:40px}
footer h4{color:#fff;font-size:14px;margin-bottom:14px}
footer ul{list-style:none;display:grid;gap:8px}
footer a:hover{color:#fff}
.f-bottom{border-top:1px solid #2c2d31;padding-top:22px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}

@media (max-width:1000px){
  nav.main,.h-phone,.h-right .btn{display:none}
  .burger{display:block}
  .mnav.open{display:grid;gap:4px;padding:12px 20px 20px;border-top:1px solid var(--line)}
  .mnav a{padding:10px 0;font-weight:600}
  .hero-grid,.cta-box,.faq-grid,.contacts-grid{grid-template-columns:1fr}
  .svc-grid,.why-grid,.promo-grid,.case-grid{grid-template-columns:1fr 1fr}
  .ai-grid{grid-template-columns:1fr}
  .svc.feature{grid-row:auto;grid-column:span 2}
  .steps{grid-template-columns:1fr 1fr}
  .stats-grid{grid-template-columns:1fr 1fr}
  .stat:nth-child(2){border-right:0}
  .stat:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .f-grid{grid-template-columns:1fr 1fr}
  .cta-box{padding:36px 24px}
}
@media (max-width:640px){
  section{padding:64px 0}
  .wrap{padding:0 16px}
  .topbar .t-addr{display:none}
  .svc-grid,.why-grid,.promo-grid,.case-grid,.steps,.f-grid{grid-template-columns:1fr}
  .svc.feature{grid-column:auto}
  .stats-grid{grid-template-columns:1fr 1fr}
  .stat{padding:20px 16px}
  .sticker{right:8px}
}

/* ---- inner pages ---- */
section.tight{padding:56px 0}
.sec-form{padding:56px 0 88px}
.crumbs{font-size:13px;color:var(--mute);margin-bottom:28px;display:flex;flex-wrap:wrap;gap:6px}
.crumbs a:hover{color:var(--accent-ink)}
.crumbs span[aria-current]{color:var(--ink-2)}
.page-hero{padding:32px 0 48px}
.ph-grid{display:grid;grid-template-columns:1.4fr .8fr;gap:40px;align-items:start}
.page-hero h1{font-size:clamp(30px,4.2vw,52px);margin-bottom:18px}
.page-hero .lead{margin-bottom:28px}
.price-card{background:var(--ink);color:#fff;border-radius:24px;padding:28px;display:grid;gap:14px}
.price-card small{color:#a3a3a3;font-size:12px;text-transform:uppercase;letter-spacing:.08em}
.pc-big{font-family:Unbounded;font-size:28px;color:var(--hi)}
.price-card ul{list-style:none;display:grid;gap:8px;font-size:14px;color:#cbcbcb}
.price-card li::before{content:"✓ ";color:var(--hi)}
.price-card .btn{background:var(--tint);color:var(--ink)}
.svc-grid--even .svc{grid-row:auto}
a.svc{color:inherit}
.svc .more{font-size:14px;color:var(--accent)}
.price .pr{font-family:Unbounded;font-size:16px}
.inc{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.inc li{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:20px;display:flex;gap:14px;align-items:flex-start;font-weight:600}
.inc li b{font-family:Unbounded;color:var(--accent);font-size:14px;flex:none}
.todo{background:#fff3b0;color:#5c4a00!important;border:1px dashed #d8b400;border-radius:6px;padding:0 6px;font-family:Manrope;font-weight:600}
.todo-inline{color:#d8b400}
.note{margin-top:20px;font-size:14px;color:var(--mute)}
.tbl{width:100%;border-collapse:collapse;background:var(--card);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;font-size:15px}
.tbl td,.tbl th{padding:12px 18px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
.tbl td:last-child{text-align:right;white-space:nowrap;font-weight:700}
.tbl tr.grp th{background:var(--paper);font-family:Unbounded;font-size:14px;padding-top:18px}
.tbl a:hover{color:var(--accent-ink)}
.dirs{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.dir{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:26px}
.dir-head{display:flex;gap:16px;align-items:flex-start;margin-bottom:16px}
.dir-head>div:nth-child(2){flex:1}
.dir-head h2{font-size:20px;margin-bottom:6px}
.dir-head h2 a:hover{color:var(--accent-ink)}
.dir-head p{font-size:14px;color:var(--ink-2)}
.dir-head .pr{font-family:Unbounded;font-size:14px;white-space:nowrap}
.dir-list{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:6px 18px;font-size:14px}
.dir-list li::before{content:"→ ";color:var(--accent)}
.dir-list a:hover{color:var(--accent-ink)}
.legal{max-width:820px}
.legal h2{font-size:20px;margin:28px 0 10px}
.legal p{color:var(--ink-2)}
.smap,.smap ul{list-style:none}
.smap{columns:2;column-gap:40px}
.smap>li{break-inside:avoid;margin-bottom:18px;font-weight:700}
.smap ul{font-weight:400;margin:6px 0 0 16px;display:grid;gap:4px;font-size:14px}
.smap a:hover{color:var(--accent-ink)}
.quiz-wrap{display:grid;gap:16px;max-width:760px}
.quiz{border:1px solid var(--line);background:var(--card);border-radius:var(--r);padding:20px 22px;display:flex;flex-wrap:wrap;gap:10px}
.quiz legend{font-weight:800;padding:0 6px}
.quiz label{border:1px solid var(--line);border-radius:999px;padding:8px 14px;cursor:pointer;font-size:14px}
.quiz label:has(input:checked){background:var(--ink);color:#fff;border-color:var(--ink)}
.quiz input{display:none}
.quiz-wrap .btn{justify-self:start}
nav.main a[aria-current]{color:var(--accent-ink)}
.f-grid5{grid-template-columns:1.3fr 1fr 1fr 1fr}
header.site .mega .wrap.mega-grid{display:grid;height:auto;align-items:start;justify-content:stretch}
.lead-form label.agree input{width:auto;flex:none;margin-top:3px;padding:0}
.cookie{position:fixed;left:16px;right:16px;bottom:16px;z-index:90;max-width:760px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-radius:20px;box-shadow:0 20px 50px -20px rgba(21,23,28,.35);padding:18px 20px;display:flex;gap:18px;align-items:center;font-size:14px}
.cookie[hidden]{display:none}
.cookie a{text-decoration:underline}
.cookie div{display:flex;gap:8px;flex:none}
.cookie .btn{padding:10px 16px;font-size:14px}
.form-ok{font-size:18px}
.lead-form .err{border-color:var(--accent)!important}
@media (max-width:1000px){
  .ph-grid,.dirs{grid-template-columns:1fr}
  .inc{grid-template-columns:1fr 1fr}
  .smap{columns:1}
  .f-grid5{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){
  .inc,.dir-list{grid-template-columns:1fr}
  .cookie{flex-direction:column;align-items:stretch}
  .tbl td,.tbl th{padding:10px 12px}
  .tbl td:last-child{white-space:normal}
  .f-grid5{grid-template-columns:1fr}
}
.hp{position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;opacity:0}
.form-err{color:#ff9a92;font-size:14px}
.reviews-band{display:grid;grid-template-columns:1.3fr .7fr;gap:32px;align-items:center;background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:36px}
.reviews-cta{display:flex;flex-direction:column;gap:10px}
.map{flex-direction:column}
.map small{display:block}
@media (max-width:1000px){.reviews-band{grid-template-columns:1fr;padding:26px}}
.legal p+p{margin-top:10px}
.page-hero:has(.hero-ctas) {padding-bottom:48px}
.ph-grid>div>h1:last-child,.ph-grid>div>.lead:last-child{margin-bottom:0}
.ymap{min-height:360px;gap:6px}
.ymap.ymap-on{padding:0;display:block;overflow:hidden}

/* бренд */
.logo img{height:40px;width:auto;display:block}
footer .logo img{height:36px}
.price-card .btn{background:var(--accent);color:#fff}
.price-card .btn:hover{background:var(--accent-ink)}
.ai-card .ai-tag,.mega h4.new::after{color:var(--accent-ink)}
.hero h1 mark{color:var(--ink)}
@media (max-width:640px){.logo img{height:32px}}